Unlock Game Changing Insights from Respondent Images & Videos
Elevate panel & survey value with our AI-powered Visual Analytics
Your Surveys & Panels. Upgraded.
Traditional interviews and surveys capture what people say. PCSSO reveals what they actually do. Our Visual Analytics integrates seamlessly with existing operations, using our patented computer vision engine to analyze respondent-submitted images (and videos) to unearth the context of usage around products.
What was once passive input becomes validated behavioral insight — closing the critical gap between what people say and what they actually do.
The Hybrid Intelligence Advantage
We don't replace panels or surveys - we evolve them. By fusing your respondent depth with our observational AI, we create unprecedented research value:
- Capture Hidden Value - Detect usage occasions, storage conditions, and behavioral triggers traditional surveys miss
- Close the Declared-Actual Gap - Verify product usage, context, and co-occurrence through AI analysis of visual evidence
- Automate the Impossible - Process millions of images in hours, extracting SKU-level data without manual coding
- Future-Proof Your Offering - Integrate next-gen visual analytics with zero platform disruption
Why It Matters for You
- Win More Bids - Stand out with game changing capabilities.
- Unlock New Budget - Bring future-ready insights that nobody else offers.
- Zero-Risk Activation - No upfront costs · 2-week deployment · Respondent-friendly.
The AI image analysis you provided was incredibly valuable [...] let's begin scoping out the next phase.
Robin Y.
Director of Insights, Global Consumer Brand
Sample Respondent Tasks
Respondent Task "Show us your pantry or breakfast shelf"
Key Insights
- Analyze shelf-share vs private label
- Detect co-location patterns (e.g., cereal + coffee)
- Gauge optimal box size based on storage constraints
Client Value
- Uncover co-brand placement plays (e.g., coffee, bars)
- Inform packaging optimization by shelf real estate
- Reinforce premium presence
Analysis Dimensions
- Cereal box brands
- Coffee packaging types
- Private label products
- Shelf organization patterns
- Package size distribution
Target: Kellogg's
Respondent Task "Open your fridge and take a photo"
Key Insights
- Identify share of fridge, flavor loyalty for each product type.
- Report on fridge capacity & features
- Map co-consumed items (e.g., berries, yogurt)
Client Value
- Launch effective cross-promos with adjacent categories
- Optimize pack sizes and formats for fridge behavior
- Strengthen habitual usage via bundling strategy
Analysis Dimensions
- Dairy product brands
- Fruit & Vegetables
- Condiment placement
- Beverages
- Door organization system
Target: Chobani
Respondent Task "Take a clear photo of your kitchen counter and appliances"
Key Insights
- Map real-world appliance combinations and adjacencies
- Identify countertop placement patterns by brand
- Measure share of space across appliance categories
Client Value
- Optimize bundle strategies through co-location insights
- Redesign products based on actual countertop footprints
- Target competitor appliance owners for conquest campaigns
Analysis Dimensions
- Appliance brands/models
- Countertop real estate usage
- Cord management solutions
- Accessory storage
- Brand loyalty indicators
Target: KitchenAid
Respondent Task "Snap a shelfie of your makeup & skincare products"
Key Insights
- Surface high-frequency products and routines
- Map multi-brand mixing and layering behavior
- Highlight aspirational vs functional products
Client Value
- Guide curation of hybrid kits and limited-edition drops
- Design vanity-friendly packaging and organizers
- Reinforce brand visibility in peak-usage areas
Analysis Dimensions
- Skincare product types
- Makeup brand recognition
- Bottle size distribution
- Organizer types
- Premium vs drugstore products
Target: Maybelline
Respondent Task "Visit Walmart and photograph Coca-Cola's shelf display"
Key Insights
- Measure share of shelf and facings for target vs competitors
- Detect out-of-stock situations and planogram compliance
- Analyze promotional displays and pricing strategies
Client Value
- Optimize trade spend by identifying high-impact stores for promotions
- Improve sales forecasting by monitoring stock levels
- Gain competitive intelligence on shelf presence and promotions
Analysis Dimensions
- Competitor product facings
- Shelf position (eye-level, etc.)
- Pricing and promotion tags
- Planogram compliance
- Product category segmentation
Target: Coca-Cola
Respondent Task "Share your laundry station setup"
Key Insights
- Detect brand trio preferences (detergent, scent, softener)
- Track jumbo vs compact pack adoption
- Identify scent layering rituals
Client Value
- Guide co-marketing with complementary scent brands
- Optimize package design for shared laundry spaces
- Deepen loyalty through bundled, ritual-ready SKUs
Analysis Dimensions
- Detergent brand families
- Fabric softener types
- Storage container solutions
- Scent booster products
- Laundry basket styles
Target: Tide
Respondent Task "Show your toy storage area"
Key Insights
- Identify popular toy categories and brand dominance
- Detect organization systems and storage pain points
- Track educational vs entertainment toy ratios
Client Value
- Develop space-saving storage solutions with toy brands
- Create themed bundles based on common toy combinations
- Inform product design for easier storage and accessibility
Analysis Dimensions
- Toy Type Taxonomy
- Building Block Systems
- Educational Toys
- Vehicle Collections
- Storage Solution Types
- Age Estimate
Target: LEGO
Respondent Task "Photograph your workout/recovery zone"
Key Insights
- Visualize recovery routines and gear clustering
- Track usage density of high-end devices
- Identify space-saving solutions in urban homes
Client Value
- Develop integrated wellness systems with modular gear
- Guide product innovation toward smaller, stackable formats
- Strengthen brand position in holistic health ecosystems
Analysis Dimensions
- Equipment Types
- Mat Types
- Brand Ecosystem
- Recovery devices
- Storage Solutions
- Space Utilization
Target: Therabody
Respondent Task "Connect your Facebook or Instagram account"
Key Insights
- Capture spontaneous product usage in natural contexts
- Track emotional connections and cultural associations
- Identify authentic brand advocacy patterns
Client Value
- Unlock emotional and cultural context missed in surveys
- Identify emerging trends through organic conversations
- Enrich visual data with 360° consumer understanding
Analysis Dimensions
- Organic product mentions
- Visual brand appearances
- Sentiment analysis
- Behavioral patterns
- Cultural context markers
- Influencer network mapping
Target: Every Brand
Why Leading Research Firms Choose PCSSO
100x
Faster insights delivery compared to manual analysis
0
Changes needed to respondent experience
98%
Accuracy in catalog product recognition
87%
Forecast Accuracy for 4-year social trend predictions
Your Next Dimension of Revenue
Our Visual Analysis module delivers immediately monetizable capabilities:
Verified Product Tracking
- SKU-level detection in natural environments
- Actual usage vs claimed purchase reporting
- Share of shelf / cabinet / pantry quantification
Behavior Validation
- Enrich profiles with observed lifestyle signals
- Create segments based on actual usage clusters
- Visual home environment analysis
Automated Coding
- Transform images into structured data in minutes
- Track product penetration over time
- Eliminate manual analysis bottlenecks
Seamless Integration, Immediate Impact
1
Upload Your Data
Securely send respondent images or videos. Add any questions or metadata for deeper context and sharper insights.
2
Our AI Processes
Our patented AI identifies products, appliances, furniture — whatever’s in frame. Results typically in <24hrs.
3
Export & Go
Get a full list of structured, product-level data in our Differential Dashboard. One export and you’re ready to win.
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Elevate Your Research Methodology
We collaborate with select, forward-thinking research agencies ready to enhance their offerings without increasing overhead. That said, if you're ready to turn participant visuals into a strategic advantage...
Let's chat!
