Visual Analytics | PCSSO

Visual Analytics with Computer Vision

Transforming pixels into actionable product intelligence at scale

Key Capabilities

  • AI-powered object detection identifies all visible objects in images/videos
  • Precise product & brand recognition mapped to known consumer goods
  • Data-driven rankings of product types and brands
  • Scalable visibility into real-world product usage
  • Supports all major formats (JPG, PNG, MP4, etc.)
Visual analytics example

Visual Analytics Workflow

Our Visual Analytics Engine is designed for research, strategy, and insights teams that need to extract meaning from visual data at scale. It delivers structured outputs from raw images and video, ready for integration into existing projects, tools and decision workflows.

1
SELECT DATA
Pick one of our predefined social panels (Instagram, TikTok, Facebook), or upload your own videos or images from your own sources
2
SELECT MODULES
Choose desired category (food, beverage, beauty, fashion, etc.) or specific modules (packaging detection, etc.)
3
RUN ANALYSIS
Our automated vision models detect all of the objects, products, brands, scenes with optional audio & text analysis
4
REVIEW & EXPORT
Get a report, access dashboards, get an export, or connect through API to your existing systems

Visual Analysis Modules

Our modular system allows you to select the specific capabilities you need for your analysis:

Package Icon

Product Detection

Detects packaged goods in images and reads packaging text to identify brand, product type, descriptions and claims using advanced OCR technology. Matches detected products to SKU-level catalogs with industry-leading accuracy.

Detects soft goods in images and fully attributes to identify colors, prints, styles, finishes, product types and more.

Key capabilities: Color extraction, brand recognition, visual attribution, ingredient analysis, SKU matching. Powered by object detection that scans for products ranging from apparel to beauty items to food to packaging.

Product detection example
Scene Icon

Object & Scene Attribution

Extracts structured product and environmental attributes to understand usage context from kitchens, bathrooms, backyards and other environments. Captures visual elements to derive higher-order meaning about consumer lifestyles.

Key capabilities: Object attribution (color, material, style), scene classification, aesthetic analysis, contextual understanding. Translates visual elements into usage patterns and preference indicators.

Kitchen analysis example
Video Icon

Video Analysis

Identifies products, objects, and usage context while extracting audio to uncover routines, behaviors, and real-world usage patterns across video formats including reviews, unboxings, and tutorials.

Key capabilities: Video type classification, environmental cue detection, product sequence tracking, demographic analysis, and audio transcription with LLM-powered summarization.

  • Video type detection (GRWM, review, unboxing, etc)
  • Environmental & location context extraction
  • Comprehensive product tracking with brand visibility metrics
  • Demographic analysis of participants
  • Full audio transcription & thematic summary
Video analysis example
Shelf Icon

Shelf Analysis

Tracks product facings and shelf conditions with SKU-level matching for retail intelligence, planogram compliance, and market share analysis.

Key capabilities: Automated product sequencing, flavor-specific SKU matching, share-of-shelf calculations, and data quality SLAs with confidence metrics for guaranteed accuracy.

  • High-accuracy facing detection and product recognition
  • Confidence metrics enabling Data Quality SLA guarantees
  • Flavor-specific SKU matching
  • Real-time planogram compliance monitoring
  • On-shelf availability analytics
Shelf analysis example

Why Choose Our Visual Analytics?

👁️
New Dimension of Customer Knowledge

See how customers use products in real life, so decisions start with context, not assumptions.

98% Forecast Accuracy (SLA Backed)

Know what your customers will want next so you can act, not react.

♾️
Always On Feedback Loop

Ditch the guesswork. Get continuous insight into shifting behaviors, interests, and needs.

Related Offerings