In the process of revamping a product line and streamlining SKUs, a luxury brand sought to identify and fill any product gaps. We analyzed consumer preferences, tracked makeup looks, and pinpointed three critical product gaps, leading to the successful implementation of recommendations.

Two years later, the new SKUs were thriving with excellent sales, serving as hero products featured in retail sales materials across various countries.

In preparation for a seasonal campaign, a beauty company used our insights to analyze customer segments, measure, and forecast makeup look trends, incorporating consumer's own language and top influencer engagement details to create a highly successful evergreen e-commerce landing page.

The page maintained first-page Google results for over two years and achieved record-breaking SEO and sales during the campaign.

A major multi-brand company faced the challenge of planning their marketing and retail efforts over the next year in the UK. We stepped in with a full regional view of their product category, mapped into key consumer segments, with a 1-year forecast of product usage.

Our insights guided the company's activities for the entire year and propelled growth for several of their key brands.

A major beauty company leveraged our data when activating a marketing campaign to pinpoint a targeted set of brand-affiliated consumers, incorporating lifestyle, hobbies, and peer brands for enhanced targeting.

Our insights resulting in A/B tested Ad Targeting parameters that achieved a remarkable 58% higher conversion rates compared to their typical targeting and outperformed all historic campaigns.

In a bid to expand into 3 new countries, a well-known brand sought insights into local preferences within their product category. Using our engine, we identified 10,000 local consumers in each country and employed our proprietary visual search to track product usage and attributes.

The brand was able to strategically tailor its entry into the new markets without the cost, delays, headaches and uncertaintly of relying on traditional focus groups or surveys.