We started this incredible journey when a major luxury brand entrusted us with a big challenge: use our cutting-edge visual search technology to identify which products their customers were seen using on social media.
Other vendors had told them it was impossible, and their parent company had an entire team of PhDs who had been working at this problem for years without a solution in sight.
We not only showed it was possible, but the results were amazing. This groundbreaking success marked the in inflection point in our journey.
From that initial project, we watched in awe as our data became integral across product R&D, marketing, and retail strategy.
The desire and demand for a better way to understand consumers and the products they buy was undeniable.
What began with matching real-world photos to products led us to learn all about the limitations of existing tools and datasets, inspiring us to change the very basis of how insights are done.
Our system is capable of accurately identifying any product shared on social media by any identifiable consumer segment, even aligning these insights with brand personas — a groundbreaking achievement. We've expanded our capabilities to encompass Cosmetics, Skincare, Fashion, Food and Beverage, and beyond. And we're just getting started.
Co-founder & CEO
When Kris was named University of Ottawa's Innovator of the Year, it turned his lifelong passion for entrepreneurship up to 11. He was the first person to put neural nets on the GPU, he has a knack for winning pitch contests, disagrees with the letter X (sorry Elon), and knows more about beauty and fashion than he probably ought to. He also likes to code.
He enjoys sociology and beating video games at the hardest setting. His favorite food is Rachel's Teochew braised duck.
Co-founder & CTO
Rachel finished university at the age of 19, then went to Canada to do her PhD in Computer Vision. After graduating, Dr. Chen used her leadership to create and deploy vision solutions for large enterprises around the world. She's an empowered visionary who specializes in turning research into production and finding bugs no other human can.
She enjoys history, reading and in-depth conversations. Her favorite food is BBQ duck and snack is BBQ chips.