Social Shopper Snapshot
A precision snapshot, powered by Social Digital Twins, with live dashboard links. See how shoppers engage with each category, ahead of POS data.
What Is Social Shopper Snapshot?
Built on our Visual Analytics platform and Digital Twin technology, Social Shopper Snapshot profiles each retailer’s unique shopper segment—giving both retailers and their vendor brands a shared, SKU-level view of who buys, how they use, and where to grow.
This is not generic social listening. It's a high-resolution look at real consumer behavior, mapped directly to your on-shelf assortment and retail partners.
What the Report Includes
- Verified shopper content tied to 1, or more, major retailers and brand-specific SKUs
- 6 months of demand lead time over traditional POS or panel data
- Real-world usage context—meals, skincare routines, family life, daily moments
- Retailer-specific shopper segmentation across age, lifestyle, and region
- Social-to-shelf tracking for each product category
How It Works
- Shopper Detection – Our AI finds real shoppers by analyzing location signals, social behavior, and product engagement.
- Digital Twin Mapping – We build a visual profile of each shopper segment, showing what they wear, eat, drive, and do.
- Contextual Segmentation – Shoppers are clustered by behavior, household type, lifestyle, and interests.
- SKU Indexing – We catalog each brand's on-shelf assortment, and map these into actionable insights in the report.
- Report Delivery – You receive monthly or quarterly reports with dashboard views, alerting, and export options.
Key Benefits
Social Shopper Snapshot gives you a competitive edge by revealing how your products are actually used by real shoppers, in real life, across every major retail partner.
Who It Helps
- Retail Marketing Teams – Align shelf execution with real shopper behavior across banners
- Trade Marketing Teams – Build sell-in stories with real-world usage and retailer-specific insights
- Consumer Insights – Segment audiences by retailer, lifestyle, and product engagement
Retail Marketer Outcomes
See what shoppers see—before they buy. Social Shopper Snapshot helps retail marketers close the gap between shelf execution and shopper behavior.
- Planogram validation – Confirm that your shelf presence is driving real-world engagement
- Retailer-specific shopper insights – Understand how different shopper audiences engage with your brand
- Co-branded campaign optimization – Build smarter activations with retail partners
- Shopper behavior trends – Track product journeys from shelf to social to influence
Trade Marketer Outcomes
Win the shelf before the shopper arrives. Trade marketers use Social Shopper Snapshot to pitch with precision and plan with confidence.
- Category Vision Reports – Show retail partners what’s trending and where the white space is
- Retailer opportunity mapping – Identify gaps and growth areas by banner or region
- Forecasting for promotions – Align trade spend with emerging demand
- Sell-in storytelling – Back your pitch with real-world usage and shopper data
Use Cases
From shelf to strategy, Social Shopper Snapshot drives smarter decisions across your business:
Retail Execution
Track planogram compliance, shelf share, and in-store visibility, then connect it to shopper behavior and social buzz.
Consumer Insights
See what your shoppers are doing, wearing, and buying months before POS data reflects it.
Joint Business Planning
Use retailer-specific insights to co-create category strategies and unlock new revenue opportunities.
Forecasting & Innovation
Predict category shifts and emerging segments up to four years out, backed by SLA-level accuracy.
