Social Digital Twin Report
Dynamic, data-rich profiles of consumer segments—visually built from what they actually wear, eat, drive, and do.
Bring Your Consumers to Life
The Social Digital Twin Report creates living, breathing profiles of your consumers by analyzing billions of social media images and posts. We transform visual data into comprehensive consumer segments that reveal authentic lifestyles, preferences, and behaviors.
Core Capabilities
- Visual consumer profiling - Create rich consumer profiles based on real visual evidence
- Behavioral pattern analysis - Understand how consumers interact with products in real life
- Lifestyle segmentation - Group consumers by authentic lifestyles and preferences
- Cross-category analysis - See connections between products across categories
- Trend adoption tracking - Identify which segments adopt trends first
How We Build Your Digital Twins
Our patented technology transforms social media activity into comprehensive consumer profiles:
Image Collection
We gather millions of public social images showing real-world product usage across platforms.
AI Analysis
Computer vision detects products, brands, and contextual usage with 98% accuracy.
Segment Mirroring
Machine learning groups similar profiles into meaningful consumer segments.
Strategic Advantages
Transform how you understand and engage with your consumers:
Actionable Consumer Intelligence
- Understand authentic lifestyles beyond survey responses
- Identify unmet needs and product adjacencies
- Track how consumer segments evolve over time
- Discover unexpected product usage patterns
- Validate personas with real-world evidence
500+
Lifestyle Attributes
Powerful Applications
Drive business results across your organization:
For Marketing Teams
- Create hyper-targeted campaigns based on real lifestyles
- Develop authentic messaging that resonates
- Identify the most valuable consumer segments
- Track segment evolution for campaign optimization
- Discover new audiences with growth potential
For Product Development
- Identify unmet needs through authentic consumer behavior
- Validate concepts with real-world usage data
- Discover product adjacencies and bundling opportunities
- Understand how different segments use your products
- Track adoption patterns across segments
